"Shuyi" - a jewelry brand that integrates traditional oriental culture with modern aesthetics.
Since its establishment in 2009, "Shuyi" has infused its designs with rich cultural heritage connotations of the "Book of Changes", giving traditional symbols a new look with a unique aesthetic point of view.
Modern form, oriental meaning
"Shuyi" explores the appropriate response between jewelry and personal charm,
Taking the meaning of the "Book of Changes" as the source of inspiration, private customization, blending the principles, shapes, and meanings of all things into jewelry design,
Innovate to study things, gain knowledge, and share unconventional and extraordinary ideas with people of the same frequency.
Let the personal aesthetic qualities represented by "Shuyi" jewelry manifest in various scenes of daily life and become a new social consensus.
When my eyes are on you,
your thoughts also happen to fall on me.
In the bustling world, "Shu Yi" protects this rational and romantic mysterious charm with a hidden spontaneity, and always responds to the subtle and tacit sense of resonance between the wearer.
"Shu Yi" jewelry reinterprets the traditional Chinese "Book of Changes" culture through modern design language, using jewelry as a carrier to show the beauty of Chinese culture, which not only connects with the modern life aesthetics, but also withstands the test of generations.
Inspired by contemporary culture, oriental heritage has been infused with new vitality and beautiful meaning.
"Jewelry can be passed down from generation to generation, which is actually a common habit in the world. We always hope to pass on traditions, culture, and wealth from generation to generation. I also hope to leave some precious memories for the Chinese and even the world."
When China's 5,000-year-old culture meets the 21st century, "Shuyi" integrates the cultural lineage brought by the distant time into contemporary aesthetic design, allowing the heritage to move forward lightly, allowing the wearer to feel the power,
bringing smiles, surprises, or blessings.
The "Shuyi" brand was born in 2009. After fifteen years of development, it has established a profound cultural heritage. It has gradually moved towards internationalization and now has branches in Malaysia, Singapore, Hong Kong, Taiwan, Indonesia, Vietnam, Brunei, Cambodia, Australia, Japan, Thailand, the United States, the Netherlands, the United Kingdom, Canada and other countries and regions.
The concept of balance and harmony runs through the jewelry design of "Shu Yi".
Between tradition and innovation, Eastern philosophy keeps pace with the times.
The way of balance and harmony is the core value of the brand.
And this is the important value of Chinese culture,
and it is also the macro and subtlety of traditional Chinese philosophy;
Yin and Yang represent heaven and earth, and are the two forces that achieve world balance.
The seemingly strong contrasting forms create a sense of harmony,
which also echoes the balance and harmony pursued by modern people.
